PAYTM

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Paytm is India's largest leading payment entranceway that gives comprehensive payment services for client and merchants. we provide mobile payment solutions to over seven million merchants and permit customers to form seamless mobile payments from Cards, Bank Accounts and Digital Credit among others. we have a tendency to pioneered and square measure the leader of QR primarily based mobile payments in Asian country. With the launch of Paytm Payments Bank, we have a tendency to aim to bring banking and money services to half-a-billion un-served and under-served Indians. Our investors embrace Softbank, SAIF Partners, Alibaba cluster and hymenopterous insect money. we attempt to take care of AN open culture wherever most are a active contributor and feels snug sharing concepts and opinions. Our team spends hours, coming up with every new feature and obsesses concerning the tiniest of details.

HISTORY

Paytm was based in August 2010 with AN initial investment of $2 million by its founder Vijay Shekhar Sharma. It started off as a paid mobile and DTH recharge platform, and later accessorial information card, prepaid mobile and subscriber line bill payments in 2013.[12]

By Jan 2014, the corporate launched the Paytm billfold, and also the Indian Railways and Uber accessorial it as a payment choice.[13] It kicked off mobile commerce with on-line deals and bus ticketing. In 2015, it unveiled  a lot of use-cases like education fees, railway system recharges, electricity, gas, and water bill payments. It conjointly started powering the payment entranceway for Indian Railways.[14]

In 2016, Paytm launched movies, events and amusement parks price ticketing[15] yet as flight ticket bookings and Paytm QR.[16] Later that year, it launched rail bookings[17] and gift cards.

Paytm's registered user base grew from eleven.8 million in August 2014 to 104 million in August 2015. Its travel business crossed $500 million in annualised GMV run rate, whereas booking two million tickets per month.[18]

In 2017, Paytm became India's 1st payment app to cross over a hundred million app downloads.[19] a similar year, it launched Paytm Gold,[20] a product that allowed users to buy as little as ₹1 of pure gold online. It conjointly launched the Paytm Payments Bank[8][21] and ‘Inbox’, a electronic messaging platform with in-chat payments among different merchandise.[22] By 2018, it started permitting merchants to just accept Paytm, UPI and Card payments directly into their bank accounts at third charge.[23][24] It conjointly launched the ‘Paytm for Business’ app, permitting merchants to trace their payments and regular settlements instantly.[6] This LED its bourgeois base to grow to quite seven million by March 2018.

Marketing

In July 2015, One97 Communications, the firm that owns the whole Paytm, noninheritable  the title support rights for India's domestic and international cricket matches reception for a amount of 4 years beginning in August 2015.[45] The rights embrace sponsor disapproval of series with the title sponsor brand, designation because the title sponsor of the series, visibility at the structure, and broadcast support rights. This conjointly includes all BCCI domestic (Ranji Trophy, Duleep Trophy etc.) matches in Asian country.

Previously, Paytm had noninheritable  support rights throughout the eighth season of Indian Premier League. it's conjointly served as AN associate sponsor on Sony TV network (which has the telecast rights for IPL) and was the official partner of the IPL team Mumbai Indians. In March 2018, Paytm became the Umpire Partner of the IPL for 5 years.[46]

Paytm Payments Bank

In August 2015, Paytm received a license from Federal Reserve Bank of Asian country to launch a payments bank.[7] The Paytm Payments Bank could be a separate entity during which founder Vijay Shekhar Sharma can hold fifty one share, One97 Communications holds thirty ninth and ten are command by a subsidiary of One97 and Sharma. The bank was formally inaugurated in Nov 2017 by the Indian minister of finance, Arun Jaitley.[8] The inauguration ceremony featured distinguished banking personalities together with former tally decision maker PV Bhaskar, Saama Capital Director Ash Lilani and former Shriram cluster Director GS Sundarajan. Vijay Shekhar Sharma and Renu Satti(resigned) (CEO – Paytm Payments Bank) square measure the opposite administrators of Paytm Payments Bank.

It is set to launch over a hundred,000 banking retailers across Asian country by finish of 2018.[47]

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